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News media pool resources to deal with the ad squeeze

When US giants CBS and The Washington Post announced a partnership last week, it followed on from some of the UK regional press financials that showed how the revenue squeeze was playing out. Although this is a deal for the online parts of the firms only, cutting the cost of news reporting could pave the way for a string of similar partnerships among the classic media parent brands along the lines of those that led to the creation of groups like the Press Association here in the UK. It’s a way to manage the cost of news gathering more effectively, and although it’s unclear exactly what CBS and The Post are planning, the 2008 US presidential campaign is certainly part of it, with the pooling of video and text content.

Read today's Washington Post  |  US press stocks pressured  |  Digital Insight Reports explore more 

September 03, 2007 |

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