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Digital publishing strategies pay off

Aopawards0770_70Innovation among classic media got a deserved pat on the back this week at the online publishers’ awards. Britain’s first online newspaper moved back on top, walking away with consumer publication of the year, after an unprecedented wave of innovation, including the creation of Telegraph Television, a restructured newsroom, complete relocation and a string of new launches. The FT.com, GazetteLive.co.uk, and The Sun, all walked away with prizes, but the most awards were picked up by the standard-waving Guardian with awards for Podcast, Digital Creativity, and Innovation, for SecondFest. As for the pure-plays, the reengineered CNET Networks UK sites, scooped Best Business Editorial Team for silicon and Best Business Website for the ZDNet.co.uk I helped out with at launch a year ago.

Best consumer site: The UK's first online newspaper Telegraph.co.uk  |  Best for business ZDNet.co.uk

October 07, 2007 |

Comments

After writing this I had a few emails about what makes for strong digital publishing. Some of the questions I've had are now online in the Web 2.0 Academy Classroom (http://www.digitaltrainingacademy.com/web2/) and there's a list of management coaching workshop topcis I'm involved with on Digital's sites (http://www.digitalstrategyconsulting.com/articles/2007/08/digital_strategy_for_publisher.html). Here's the summary of a talk i gave in the summer about Web 2.0 publishing: http://www.digitalstrategyconsulting.com/articles/2007/08/web_20_in_the_west_end_and_the.html

Posted by: Danny Meadows-Klue | October 29, 2007 at 09:51

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Milestones

  • Broadband battle with US UK penetration of fast broadband connections slips ahead of US for first time.
  • Silver surfers swell Almost two out of every three of those coming up to retirement in the UK are online; double where the UK was in just 2001
  • 9% of China online And with vast growth rates to match it's not hard to understand why every dot com is looking East right now.
  • Blogtastic 1 new blog created every second as blogging goes mainstream.
  • The magic billion Crossing the threshold of '1 billion people' now online worldwide.
  • Beethoven rocks the house 1.3m downloads of Beethoven tracks, making him 1-9 in the download chart. Thanks to BBC Online the stereotype of music being just for kids gets blown apart.
  • Ebay addicts More than £4bn traded on eBay here this year, accounting for 1.3% of UK sales and an average of £3,000 per trader; latest news – the tax man’s interested in a slice!
  • Broadband Britain Finally broadband home access outweighs dial-up, but spare a thought for the poor folks still on dial up.
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  • "The future of advertising is the internet"
    Bill Gates 27/10/05
  • "It is happening now and is strong, rapid and large. [And there’s a] tremendous violence in traditional media as it continues to get displaced by digital."
    Sir Martin Sorrell, 27/10/05
  • "What is happening is a revolution in the way young people access news. Unless we awaken to these changes, which are quite different to those of 5 or 6 years ago, we will, as an industry, be relegated to the status of also-rans."
    Rupert Murdoch, American Society of Newspaper Editors, 13/04/05
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