The leap in online advertising dominated this month's Digital Intelligence, with the US and UK setting new records, but weaving together stories from newspapers, radio and web publishers, a more subtle trend is clear: there's a bit retreat from the pay-to-play consumer publishing world. The model's been a cul-du-sac for years, but even some of it's biggest supporters have now realised that mass market audiences and ad funded content is where it's at. So maybe I shoudl be dusting off some of my 1996 lecture slides that talked about all this and posting them here, for free, of course ;-)
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Meadows-Klue on Media
Scattered postings from a hitchhiker's travel journal
The journey; on the road to the digital networked society
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Milestones
- Broadband battle with US UK penetration of fast broadband connections slips ahead of US for first time.
- Silver surfers swell Almost two out of every three of those coming up to retirement in the UK are online; double where the UK was in just 2001
- 9% of China online And with vast growth rates to match it's not hard to understand why every dot com is looking East right now.
- Blogtastic 1 new blog created every second as blogging goes mainstream.
- The magic billion Crossing the threshold of '1 billion people' now online worldwide.
- Beethoven rocks the house 1.3m downloads of Beethoven tracks, making him 1-9 in the download chart. Thanks to BBC Online the stereotype of music being just for kids gets blown apart.
- Ebay addicts More than £4bn traded on eBay here this year, accounting for 1.3% of UK sales and an average of £3,000 per trader; latest news – the tax man’s interested in a slice!
- Broadband Britain Finally broadband home access outweighs dial-up, but spare a thought for the poor folks still on dial up.
Navigators
- "The future of advertising is the internet"
Bill Gates 27/10/05 - "It is happening now and is strong, rapid and large. [And there’s a] tremendous violence in traditional media as it continues to get displaced by digital."
Sir Martin Sorrell, 27/10/05 - "What is happening is a revolution in the way young people access news. Unless we awaken to these changes, which are quite different to those of 5 or 6 years ago, we will, as an industry, be relegated to the status of also-rans."
Rupert Murdoch, American Society of Newspaper Editors, 13/04/05
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