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Internet publishing - 100 posts of advice and best practice

It's been a busy month for teaching publishers and our online classroom for media owner publishers just topped 100 posts. I only get to answer a few questions online when the schedule is this hectic, but it's been fascinating looking back at them. They follow some of the management strategy clinics we run with digital publishers and website owners to help them see the scope and potential for boosting their businesses through smarter online content and commerce strategies. Since the start of the year we've been running projects as far afield as New York, Croatia and Sweden, and for me it's been real interesting seeing how many problems are similar across the different markets. Some - like navigation and structures - even echo those we encountered back at www.telegraph.co.uk in the mid 90s, while some - like social media engagement - are so new that many are like rabbits caught in the headlamps and unsure how to even start. Check out some of the comments and add in your own points if you like...

Digital Publishing Strategies - best practice for online publishers

March 03, 2008 |

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Milestones

  • Broadband battle with US UK penetration of fast broadband connections slips ahead of US for first time.
  • Silver surfers swell Almost two out of every three of those coming up to retirement in the UK are online; double where the UK was in just 2001
  • 9% of China online And with vast growth rates to match it's not hard to understand why every dot com is looking East right now.
  • Blogtastic 1 new blog created every second as blogging goes mainstream.
  • The magic billion Crossing the threshold of '1 billion people' now online worldwide.
  • Beethoven rocks the house 1.3m downloads of Beethoven tracks, making him 1-9 in the download chart. Thanks to BBC Online the stereotype of music being just for kids gets blown apart.
  • Ebay addicts More than £4bn traded on eBay here this year, accounting for 1.3% of UK sales and an average of £3,000 per trader; latest news – the tax man’s interested in a slice!
  • Broadband Britain Finally broadband home access outweighs dial-up, but spare a thought for the poor folks still on dial up.
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  • "The future of advertising is the internet"
    Bill Gates 27/10/05
  • "It is happening now and is strong, rapid and large. [And there’s a] tremendous violence in traditional media as it continues to get displaced by digital."
    Sir Martin Sorrell, 27/10/05
  • "What is happening is a revolution in the way young people access news. Unless we awaken to these changes, which are quite different to those of 5 or 6 years ago, we will, as an industry, be relegated to the status of also-rans."
    Rupert Murdoch, American Society of Newspaper Editors, 13/04/05
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