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Top websites: Hitwise chart toppers in 50 categories (UK)

The Hitwise UK Annual Online Performance Awards serve up a list of best in class category winners for website traffic throughout 2007. Published this month, the Hitwise team collate data and compare across a large number of services in the same category. What's interesting is that it's the dotcom pureplays who steal the show, nudging out the newspapers, magazines and broadcast media brands that compete in key industry sectors.

This is a ranking of the percentage of user visits a UK website received between January and December 2007. As Hitwise reports on the anonymous online usage and search behaviour of more than 8.4 million UK Internet users (the largest online sample of its kind) the data is solid  by virtue of the volumes.

Rankings across the Hitwise industry categories

Automotive - Classifieds www.autotrader.co.uk

Automotive - Dealerships  www.carcraft.co.uk

Automotive - Manufacturers  www.bmw.co.uk

Aviation - Commercial Airlines  www.easyjet.com

Business and Finance - Banks and Financial Institutions  www.lloydstsb.com

Business and Finance - Business Directories  maps.google.co.uk

Business and Finance - Business Information  www.moneysavingexpert.com

Business and Finance - Employment and Training www.jobcentreplus.gov.uk

Business and Finance - Insurance www.moneysupermarket.com

Business and Finance - Property www.rightmove.co.uk

Business and Finance - Stocks and Shares uk.finance.yahoo.com

Business and Finance - Telecommunications www.bt.com

Business and Finance - Utilities www.uswitch.com

Community - Humanitarian www.raceforlifesponsorme.org

Computers and Internet - Electronics www.sony.co.uk

Computers and Internet - Hardware www.euro.dell.com

Computers and Internet - Social Networking and Forums  www.bebo.com

Entertainment - Arts www.tate.org.uk

Entertainment - Movies www.odeon.co.uk

Entertainment - Photography www.pixmania.co.uk

Food and Beverage - Lifestyle and Reference www.bbc.co.uk/food

Food and Beverage - Restaurants and Catering www.beerintheevening.com

Government - Central www.metoffice.gov.uk

Health and Medical - Health Insurance www.norwichunion.com

Lifestyle - Beauty www.avon.uk.com

Lifestyle - Dating www.gaydar.co.uk

Lifestyle - Family www.genesreunited.co.uk

Lifestyle - Weddings www.hitched.co.uk

Lifestyle - Womens Sites www.handbag.com

Music - Companies www.sonybmg.co.uk

News and Media - Print www.telegraph.co.uk

Shopping and Classifieds - Apparel and Accessories www.next.co.uk

Shopping and Classifieds - Appliances and Electronics www.currys.co.uk

Shopping and Classifieds - Automotive www.ebaymotors.co.uk

Shopping and Classifieds - Books www.whsmith.co.uk

Shopping and Classifieds - Computers www.euro.dell.com

Shopping and Classifieds - Department Stores  www.amazon.co.uk

Shopping and Classifieds - Flowers and Gifts www.iwantoneofthose.com

Shopping and Classifieds - Grocery and Alcohol www.tesco.com/grocery

Shopping and Classifieds - Health and Beauty www.boots.com

Shopping and Classifieds - House and Garden www.diy.com

Shopping and Classifieds - Intimate Apparel and Accessories www.annsummers.co.uk

Shopping and Classifieds - Music play.com

Shopping and Classifieds - Rewards and Directories www.kelkoo.co.uk

Shopping and Classifieds - Sport and Fitness www.halfords.com

Shopping and Classifieds - Ticketing www.ticketmaster.co.uk

Shopping and Classifieds - Toys and Hobbies www.toysrus.co.uk

Shopping and Classifieds - Video and Games play.com

Sports - Football www.liverpoolfc.tv

Travel - Agencies www.expedia.co.uk

Travel - Cruises www.pocruises.com

Travel - Destinations and Accommodation www.laterooms.co.uk

Travel - Maps www.multimap.com

Travel - Transport www.easyjet.com

April 18, 2008 |

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Milestones

  • Broadband battle with US UK penetration of fast broadband connections slips ahead of US for first time.
  • Silver surfers swell Almost two out of every three of those coming up to retirement in the UK are online; double where the UK was in just 2001
  • 9% of China online And with vast growth rates to match it's not hard to understand why every dot com is looking East right now.
  • Blogtastic 1 new blog created every second as blogging goes mainstream.
  • The magic billion Crossing the threshold of '1 billion people' now online worldwide.
  • Beethoven rocks the house 1.3m downloads of Beethoven tracks, making him 1-9 in the download chart. Thanks to BBC Online the stereotype of music being just for kids gets blown apart.
  • Ebay addicts More than £4bn traded on eBay here this year, accounting for 1.3% of UK sales and an average of £3,000 per trader; latest news – the tax man’s interested in a slice!
  • Broadband Britain Finally broadband home access outweighs dial-up, but spare a thought for the poor folks still on dial up.
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