You still hear far too many senior brand managers say such crass things as ‘it’s just for kids’, and during the last few years I’ve heard that said quite a bit about blogs. And sure, there’s a lot of teenage angst being poured out into the blogosphere. With the launch of two new blogs every second I guess it’s just maths that confirms that the majority are probably not things you’re going to readily want to read about. But the same could be said for phone conversations, chats in the pub and a bunch of other communication events. It’s the people who are doing the blogging who count.
Lost Teenager @ Angstville isn’t going to make it onto my RSS feed, but someone like Jonathan, the chief operating officer of technology gurus Sun Microsystems, well he certainly is. His writing is powerful, provoking and insightful.
He’s using a blog as he might use a column in a newspaper, and yet this is instantly and freely available. This type of corporate blogging has a really powerful role in our communication ecosystem. Most firms have made a bit of a hash of getting involved in online communities, but those that get it right, like Jonathan here at Sun are proving that there’s a new model for how business should talk. Let’s ditch the corporate speak, rip up the spam-ridden press releases, sit down and have a conversation; just like we were in the pub
Jonathan's blog just gets better. Sun clearly invested heavily after I wrote this and their blogging space still has the warmth and personality it did before, but a slicker finish and way more content.
Check it out on www.Sun.com
Posted by: Danny Meadows-Klue | October 17, 2007 at 17:44