Evolution: defining advertising within social media

The internet’s disregard for geography continues to create challenges for regulators. And over breakfast today a few of us wrestled with the notion of whether, when there’s no paid-for media space, you can still have advertising? The evolving models of communications are creating new types of assets, like this film from Dover. By releasing materials into social media spaces, the relationship between brand and customer changes, but the internet's unique challenges of geography and identity add further layers of complexity.

A few personal perspectives on challenges in regulation  |  Parody of Dove Evolution campaign