Over the last few weeks I’ve been digging around in the book industry, preparing a new edition of The Viral Academy; one focussed on the entertainment sector and in particular the challenges facing book publishers. Along the way I’ve learned heaps about how Harry Potter fans used their own magic on the web, how political diarists levered their influence and how unknown authors have shot to stardom. The folks at Book-Trailers.net have begun exploring Hollywood-style approach to selling movies, authors are now buying into creating their own sites, and Penguin Classics have created the cutest RSS buttons imaginable. Anyways, while ambling between the sites of the big sisters of publishing, I was lucky enough to stumble into the home of tiny Snowbooks, and find a small publisher that’s pulled off some big web coups.
Snowbooks.com
How Snowbooks is whipping up a snowstorm |Snowbooks.com | Books-Trailers.net | Viral marketing training
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Em, you’re a star. And you braved live blogging in front of a crowd while talking, typing and wrestling with network connectivity. Looking at the art and models of blogging in marketing is something we’ve been teaching for years, and it was great to have you with us.
If any of the Snowbookers want to drop by the Blogging Academy classroom, then you’ll find it around here… http://www.digitaltrainingacademy.com/bloggingclassroom/2007/10/digital_viral_marketing_academ.html#comments ...Best from all at DigitalTrainingAcademy.com
Posted by: Danny Meadows-Klue | October 18, 2007 at 19:20
MORE ON SNOWBOOKS
When Emma and I caught up after one of the last Digital Training Academies, we had a chance to talk more about the wonders of the web, communities and walking in the snow. You can find out more in this article... www.digitalstrategyconsulting.com/articles/2007/09/snowbookscom_smart_digital_mar.html
Posted by: Danny Meadows-Klue | October 17, 2007 at 17:20
As an author I think a blog is a great way of getting my name out there and making new friends and contacts. My blog has resulted in readers voting for a jacket cover design, increased sales of my crime novels and enhanced media coverage. I put my interview with Legal TV on my blog www.paulinerowsonmarinemysteries.blogspot.com and it's also on You Tube. http://www.youtube.com/watch?v=6_VuiWoWv4g Looking forward to my master class tomorrow to see what other little gems I can pick up. See you there guys!
Posted by: Pauline Rowson | October 17, 2007 at 17:12
... and there are a few more of my fave big budget video virals hiding out somewhere around here: http://www.digitaltrainingacademy.com/viralmarketing
Enjoy ;-)
Posted by: Danny Meadows-Klue | September 29, 2007 at 19:34
...and, hot off the press, check out www.cookingwithbooze.org which is a smashing new book / campaign we're launching.
Posted by: Em Barnes | September 29, 2007 at 19:24
Viral activities are important to us - one recent but quite straightforward campaign was for Needle in the Blood.
We have great faith in the quality of this book, so sent it to just five bloggers, including DoveGreyReader, Random Jottings and Ready Steady Book. True to form, after about a week DoveGrey had raved about it, more than once, and a chain reaction had started. We must have got 20 rave reviews on various blogs, and they're still going. Interestingly, we haven't had a single newspaper review becuase literary editors tend to go with what - or who - they know from the larger publishers. Who cares - we have real readers evangelising about our books to people - and they have no agenda, no bias, and are eminently trustworthy to their readers.
Another good campaign which we're only just half way through has been making a series of videos for the gift book How to Worry Friends and Inconvenience People. The author, Leila Johnston, has made some videos based on the book's content and they have achieved wonders - a real cult following is developing. See one here: http://youtube.com/profile?user=snowbooks
Posted by: Em Barnes | September 29, 2007 at 18:40