The Hitwise UK Annual Online Performance Awards serve up a list of best in class category winners for website traffic throughout 2007. Published this month, the Hitwise team collate data and compare across a large number of services in the same category. What's interesting is that it's the dotcom pureplays who steal the show, nudging out the newspapers, magazines and broadcast media brands that compete in key industry sectors.
This is a ranking of the percentage of user visits a UK website received between January and December 2007. As Hitwise reports on the anonymous online usage and search behaviour of more than 8.4 million UK Internet users (the largest online sample of its kind) the data is solid by virtue of the volumes.
Rankings across the Hitwise industry categories
Automotive - Classifieds www.autotrader.co.uk
Automotive - Dealerships www.carcraft.co.uk
Automotive - Manufacturers www.bmw.co.uk
Aviation - Commercial Airlines www.easyjet.com
Business and Finance - Banks and Financial Institutions www.lloydstsb.com
Business and Finance - Business Directories maps.google.co.uk
Business and Finance - Business Information www.moneysavingexpert.com
Business and Finance - Employment and Training www.jobcentreplus.gov.uk
Business and Finance - Insurance www.moneysupermarket.com
Business and Finance - Property www.rightmove.co.uk
Business and Finance - Stocks and Shares uk.finance.yahoo.com
Business and Finance - Telecommunications www.bt.com
Business and Finance - Utilities www.uswitch.com
Community - Humanitarian www.raceforlifesponsorme.org
Computers and Internet - Electronics www.sony.co.uk
Computers and Internet - Hardware www.euro.dell.com
Computers and Internet - Social Networking and Forums www.bebo.com
Entertainment - Arts www.tate.org.uk
Entertainment - Movies www.odeon.co.uk
Entertainment - Photography www.pixmania.co.uk
Food and Beverage - Lifestyle and Reference www.bbc.co.uk/food
Food and Beverage - Restaurants and Catering www.beerintheevening.com
Government - Central www.metoffice.gov.uk
Health and Medical - Health Insurance www.norwichunion.com
Lifestyle - Beauty www.avon.uk.com
Lifestyle - Dating www.gaydar.co.uk
Lifestyle - Family www.genesreunited.co.uk
Lifestyle - Weddings www.hitched.co.uk
Lifestyle - Womens Sites www.handbag.com
Music - Companies www.sonybmg.co.uk
News and Media - Print www.telegraph.co.uk
Shopping and Classifieds - Apparel and Accessories www.next.co.uk
Shopping and Classifieds - Appliances and Electronics www.currys.co.uk
Shopping and Classifieds - Automotive www.ebaymotors.co.uk
Shopping and Classifieds - Books www.whsmith.co.uk
Shopping and Classifieds - Computers www.euro.dell.com
Shopping and Classifieds - Department Stores www.amazon.co.uk
Shopping and Classifieds - Flowers and Gifts www.iwantoneofthose.com
Shopping and Classifieds - Grocery and Alcohol www.tesco.com/grocery
Shopping and Classifieds - Health and Beauty www.boots.com
Shopping and Classifieds - House and Garden www.diy.com
Shopping and Classifieds - Intimate Apparel and Accessories www.annsummers.co.uk
Shopping and Classifieds - Music play.com
Shopping and Classifieds - Rewards and Directories www.kelkoo.co.uk
Shopping and Classifieds - Sport and Fitness www.halfords.com
Shopping and Classifieds - Ticketing www.ticketmaster.co.uk
Shopping and Classifieds - Toys and Hobbies www.toysrus.co.uk
Shopping and Classifieds - Video and Games play.com
Sports - Football www.liverpoolfc.tv
Travel - Agencies www.expedia.co.uk
Travel - Cruises www.pocruises.com
Travel - Destinations and Accommodation www.laterooms.co.uk
Travel - Maps www.multimap.com
Travel - Transport www.easyjet.com
Comments