APoundAPage.com: Million dollar home page 2.0?

The thing that always ached me about the MillionDollarHomePage.com project was that it was all about the teenager who invented it, and not about the customers who were using it. Okay, so he was a smart, charismatic guy and it was just a simple novelty that earned him a buck or million. But there have been ceaseless get-rich-quick schemes that did nothing for the small firms that poured money in. And apoundapage.com is another. When the email “[email protected]” dropped through my spam filter this morning, it rattled me because the chances of the business actually generating customers for people is, well, probably close to one in a million. The fact there are no ‘restaurant’ or ‘plumber’ listings for London suggests they’re starting from a painfully low base, just when the winners and losers in the directory market have settled down, the fact there isn’t a multi-million pound marketing campaign ready to launch the brand confirms it doesn’t stand a chance, and the fact they compare themselves to Yell for pricing suggests there’s some sort of resemblance in terms of benefit a firm would get. Am happy to be proved wrong, but version 1.0 looks a million miles away – and isn’t FaceBook now offering this for free? (So given that there are a staggering web listings for this massive new directory, (all but one of which come from their own sites I ought to mention APoundAPage.com a few times more just to help Google spot an intruder. So here’s another one APoundAPage.com. And yep, I’m still a tad concerned about whether APoundAPage.com will give any benefit back. [Footnote: I was relieved to hear that they “communicate to as many UK businesses as possible, within the boundaries of British Law and our own ethics’ but am still puzzled about how they acquired my private email address – any similar experiences? Please share].