Blogs, online communities, social media and then social networks: they may have permanently changed online marketing, and be the must have for every marketer, but the experience for most brands has been pretty uncomfortable. That’s why I spent the last couple of months digging through hundreds of case studies to map out best practice for marketers looking to get it right. In this new landscape brands are in a constant dialogue with customers who increasingly play critical roles in advocacy and recommendation. Brands are only one guest among millions and the challenge for marketers is that while the rewards may be great, the risks are greater. Some of our insights we collated into a short paper called “The Ten Golden Rules of social media marketing” that you can download from Digital Strategy’s website.
Meadows-Klue on Media
Scattered postings from a hitchhiker's travel journal
The journey; on the road to the digital networked society
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Milestones
- Broadband battle with US UK penetration of fast broadband connections slips ahead of US for first time.
- Silver surfers swell Almost two out of every three of those coming up to retirement in the UK are online; double where the UK was in just 2001
- 9% of China online And with vast growth rates to match it's not hard to understand why every dot com is looking East right now.
- Blogtastic 1 new blog created every second as blogging goes mainstream.
- The magic billion Crossing the threshold of '1 billion people' now online worldwide.
- Beethoven rocks the house 1.3m downloads of Beethoven tracks, making him 1-9 in the download chart. Thanks to BBC Online the stereotype of music being just for kids gets blown apart.
- Ebay addicts More than £4bn traded on eBay here this year, accounting for 1.3% of UK sales and an average of £3,000 per trader; latest news – the tax man’s interested in a slice!
- Broadband Britain Finally broadband home access outweighs dial-up, but spare a thought for the poor folks still on dial up.
Navigators
- "The future of advertising is the internet"
Bill Gates 27/10/05 - "It is happening now and is strong, rapid and large. [And there’s a] tremendous violence in traditional media as it continues to get displaced by digital."
Sir Martin Sorrell, 27/10/05 - "What is happening is a revolution in the way young people access news. Unless we awaken to these changes, which are quite different to those of 5 or 6 years ago, we will, as an industry, be relegated to the status of also-rans."
Rupert Murdoch, American Society of Newspaper Editors, 13/04/05
Smallprint
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