It’s been a long time coming, but the trickle of mobile announcements has grown into a torrent, and in the last few days the UK’s network ITV unveiled big plans for boosting their mobile content. They’re relaunching after appointing Kilrush to sort out the structure, and the promise is for news on popular shows such as Coronation Street and the new smash hit Britain's Got Talent. This bolsters an existing mobile stable including Emmerdale, Primeval and Loose Women. Mobile in the UK is now feeling like the mobile sector in Singapore about four years ago. Entertainment is starting to be streamed, the static content is in place, and the links with social media is firmly fixed. 2009 is the year mobile content and apps go mainstream in the UK and after a decade of expectation, the anytime-anyplace-anywhere mobile entertainment culture is finally here.
Meadows-Klue on Media
Scattered postings from a hitchhiker's travel journal
The journey; on the road to the digital networked society
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Milestones
- Broadband battle with US UK penetration of fast broadband connections slips ahead of US for first time.
- Silver surfers swell Almost two out of every three of those coming up to retirement in the UK are online; double where the UK was in just 2001
- 9% of China online And with vast growth rates to match it's not hard to understand why every dot com is looking East right now.
- Blogtastic 1 new blog created every second as blogging goes mainstream.
- The magic billion Crossing the threshold of '1 billion people' now online worldwide.
- Beethoven rocks the house 1.3m downloads of Beethoven tracks, making him 1-9 in the download chart. Thanks to BBC Online the stereotype of music being just for kids gets blown apart.
- Ebay addicts More than £4bn traded on eBay here this year, accounting for 1.3% of UK sales and an average of £3,000 per trader; latest news – the tax man’s interested in a slice!
- Broadband Britain Finally broadband home access outweighs dial-up, but spare a thought for the poor folks still on dial up.
Navigators
- "The future of advertising is the internet"
Bill Gates 27/10/05 - "It is happening now and is strong, rapid and large. [And there’s a] tremendous violence in traditional media as it continues to get displaced by digital."
Sir Martin Sorrell, 27/10/05 - "What is happening is a revolution in the way young people access news. Unless we awaken to these changes, which are quite different to those of 5 or 6 years ago, we will, as an industry, be relegated to the status of also-rans."
Rupert Murdoch, American Society of Newspaper Editors, 13/04/05
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