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Get set for the Digital Congress in Graz

Digital_congress_austria_2009

This Friday, Austria plays host to one of Europe’s largest internet marketing conferences. If you’re coming to the Digital Congress in Graz, then join us in Channel 3: the special session on digital media and digital brand management. Here’s more…

There are have 6 great speakers, but what would you ask them? Here are a few of the questions already being sent in…

  • How much of my marketing budget should be online?
  • Should I switch from TV to the web now the audiences have grown?
  • Which online advertising formats give the most impact?
  • How do I persuade consumers to buy if I don’t sell online?

To help get the most from our discussion, if you’re attending then why not email me your question today? Send it to [email protected] and put ‘Digital Congress’ in the subject line. And if there’s a particular speaker you want to ask then include their details.

With so many people coming to Graz, it will be a big day for the digital marketing industry. As a conference chairman I want to get the answers that matter to each participant – and if we run out of time then I’ll take then next 20 questions and write answers for each participant. Here’s a reminder of the talks, and the leading experts sharing their ideas with you…

  • Talk 1: Digital Branding, Andreas Teigeler (Interone)
  • Talk 2: 3x3 cm. New Space for Creativity., Amir Tavakolian, Michael Ksela (scoop and spoon)
  • Talk 3: Control over our brands in a digital world?, Martin Sternsberger (Brand Club Austria)
  • Talk 4: Transfer of traditional print brand into digital universe, Marjan Jurleka (Večernji list)
  • Talk 5: Strategic use of brands in times of digital media, Michael Brandtner (FH CAMPUS 02)
  • Talk 6: Social Media Brand management, Nika Mohar (interactive.agency)

With this much internet marketing expertise in one place, let’s be sure to get the right answers to the right questions.

See you in Graz!

May 26, 2009 |

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Milestones

  • Broadband battle with US UK penetration of fast broadband connections slips ahead of US for first time.
  • Silver surfers swell Almost two out of every three of those coming up to retirement in the UK are online; double where the UK was in just 2001
  • 9% of China online And with vast growth rates to match it's not hard to understand why every dot com is looking East right now.
  • Blogtastic 1 new blog created every second as blogging goes mainstream.
  • The magic billion Crossing the threshold of '1 billion people' now online worldwide.
  • Beethoven rocks the house 1.3m downloads of Beethoven tracks, making him 1-9 in the download chart. Thanks to BBC Online the stereotype of music being just for kids gets blown apart.
  • Ebay addicts More than £4bn traded on eBay here this year, accounting for 1.3% of UK sales and an average of £3,000 per trader; latest news – the tax man’s interested in a slice!
  • Broadband Britain Finally broadband home access outweighs dial-up, but spare a thought for the poor folks still on dial up.
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  • "The future of advertising is the internet"
    Bill Gates 27/10/05
  • "It is happening now and is strong, rapid and large. [And there’s a] tremendous violence in traditional media as it continues to get displaced by digital."
    Sir Martin Sorrell, 27/10/05
  • "What is happening is a revolution in the way young people access news. Unless we awaken to these changes, which are quite different to those of 5 or 6 years ago, we will, as an industry, be relegated to the status of also-rans."
    Rupert Murdoch, American Society of Newspaper Editors, 13/04/05
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