« 3 launches free Skype to Skype calling | Main | Mobile: UK ad revenues almost £30m »

Mobile web: Nokia raises the bar with 20,000 apps

Ovismall The centre of gravity for web access is shifting. Mobile internet use began with a trickle of email and Google searches, then it started gaining momentum with video clips. When Twitter and Facebook updates arrived the link between the web and social media began, and now we’re seeing a torrent of use with the explosive growth of apps. While the iPhone trail-blazed the culture change of getting consumers valuing apps on mobiles (and seeing them as core to the value proposition of the device), Nokia’s announcement this week is raising the bar. Apple launched with a tiny number of apps, but Nokia and its Symbian platform has been a win with developers. There’s a vast amount of content for the launch of their ‘Ovi’ Store: a staggering 20,000 apps according to StrategyWire and the Forbes interview with Niklas Savander (EVP of services at the mobile phone pioneer). There’s also a smarter process too with real focus on quality: they’re getting each apps developer registered so there’s better control over the consumer experience. And for the developers, chew on this: a reported 30-70 revenue split in favor of developers :-)   After 10 years of the promise of a powerful mobile web, this is the year it finally starts delivering.

Share on Ovi http://share.ovi.com/mobile/ | How sharing works http://share.ovi.com/tour

Ovi

May 11, 2009 |

Comments

The comments to this entry are closed.

Who is this guy?

About This Blog

AddThis Feed Button

Divider
Divider

Milestones

  • Broadband battle with US UK penetration of fast broadband connections slips ahead of US for first time.
  • Silver surfers swell Almost two out of every three of those coming up to retirement in the UK are online; double where the UK was in just 2001
  • 9% of China online And with vast growth rates to match it's not hard to understand why every dot com is looking East right now.
  • Blogtastic 1 new blog created every second as blogging goes mainstream.
  • The magic billion Crossing the threshold of '1 billion people' now online worldwide.
  • Beethoven rocks the house 1.3m downloads of Beethoven tracks, making him 1-9 in the download chart. Thanks to BBC Online the stereotype of music being just for kids gets blown apart.
  • Ebay addicts More than £4bn traded on eBay here this year, accounting for 1.3% of UK sales and an average of £3,000 per trader; latest news – the tax man’s interested in a slice!
  • Broadband Britain Finally broadband home access outweighs dial-up, but spare a thought for the poor folks still on dial up.
Divider
  • "The future of advertising is the internet"
    Bill Gates 27/10/05
  • "It is happening now and is strong, rapid and large. [And there’s a] tremendous violence in traditional media as it continues to get displaced by digital."
    Sir Martin Sorrell, 27/10/05
  • "What is happening is a revolution in the way young people access news. Unless we awaken to these changes, which are quite different to those of 5 or 6 years ago, we will, as an industry, be relegated to the status of also-rans."
    Rupert Murdoch, American Society of Newspaper Editors, 13/04/05
Divider

Smallprint

  • Just to lay the cards on the table, this is a personal space so please treat it with respect. If you want to make comments be courteous and keep on topic.
  • The material I've put together has taken some time, and although it's been done in good faith, there are bound to be a few errors here and there - so if you find one then mail it and I'll endeavour to sort it out.
  • Please don't rip stuff off. If you want to use a couple of lines from the blog on your own site then that's okay, just link back to me and tell me what you're doing. This takes time and energy to put together and that's why, even though you're reading it for free, you'll appreciate that the copyright sticks with me. We use some of the material, like the photos, in the work I do and it's here in good faith to read; not to be copied.
  • While every effort has been made to ensure the accuracy of this paper, we offer no guarantee or warrantee on the information contained herein.
  • Don't take anything here too seriously, and don't base any big decisions on what you read (not that you would, but as they say... "there are no guarantees, warrantees, or indemnities, either expressed or implied, in anything on this website. While I've made the effort to give some interesting info, I'm not making any claims about the accuracy, completeness or timeliness of what's here. These are the personal opinions of the author and do not necessarily reflect those of any organisation I have worked with"). Similarly nothing is intended to offend, so if it does (whether it's written by me or in one of the postings) then mail me.
  • Something to add? Good debate and strong opinions welcome but stay on-topic guys and be courteous - thanks
Divider

Search

What are you looking for?