Facebook announces a quarter of a billion people now have profiles on its rapidly expanding platform. CEO Mark Zuckerberg pledged continued product development: “As we celebrate our 250 millionth user, we are also continuing to develop Facebook to serve as many people in the world in the most effective way possible.” The news broke in the same week rival social media platform MySpace announced plans to refocus following the scaling back of international teams. Don’t write it off as a battle won, but the growth rates on Facebook clearly outrank MSN, MySpace, Yahoo and even Google in terms of social media adoption.
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